A re-branding project that aims to identify a dying or defunct brand, and then revive it through a new strategic plan. The objective is to base on its past
and mission and create a new brand identity for a future direction while staying true to its soul.


SAAB is a defunct manufacturer of automobiles. The company had been established for the express purpose of building aircraft and military products and expanded their technology and new markets to include automobiles during the development of the brand.

In order to stay relevant in an increasingly diverse world, my mission for the new SAAB is to overcome barriers for people who like to push limits while maintaining confidence and stability throughout innovation.

© 2018

Junyi (Jolena) Yang

Graphic designer

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